iPad Competitions Galore - Do they Add Valuable Subscribers

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I am sure you have all seen the ongoing ebb and flow of competitions used to entice people to subscribe (and refer friends  to go into the draw) to win an iPad. Just today I checked my Facebook page and there for all to be seen, two competitions, one after the other. See image below.

Does giving iPads away bring highly engaged subscribers?  Personally, unless you are an Apple reseller, I doubt they do. I enter these competitions purely to win the iPad. I know this as I recently unsubscribed from an online book reseller after I entered the competition.

Perhaps if I had won their iPad, i would have remained somewhat loyal to their emails out of respect for the prize I would have won!

What are your thoughts?

Infinity-channel retailing

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Forget Omni Channel Retailing, the next BUZZWORD is Infinity Channel Retailing, which sums up the a concept of future smarter computing with far greater artificial intelligence and even deeper cross and multi channel integration capability.




Stuart Bennie Writes in an article in Inside Retailing about the potential future,  where infinity represents WITHOUT ANY LIMIT. Bennie eludes to extremes such as technology capable of walking into David Jones and ordering a McDonalds; where  data is stored as a 'qubit' represented by a quantum system such as the spin of an atom's nucleus or an electron, as opposed to the current  model of our faithful transistor that stores '1''s or '0's... 

And I though I was a forward thinker ! Infinity Channel Retailing. I like it.

Click on the link below to read more about this 
Infinity-channel retailing | IR News | Inside Retail:

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Tarocash launches e-commerce platform

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Wow, after all these years, its nice to see Tarocash embracing eCommerce. With the support of Amblique, they are in relatively good hands to ensure their eCommerce sales and multi channel strategy is implemented correctly


Tarocash launches e-commerce platform:

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Demystifying big data | IR News | Inside Retail

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Big Data, A topic that has very much piqued my interest in the past few months, and something I intend to explore more over the next few!

 Here is a nice article Demystifying big data.

Click on the link below to read more:





Demystifying big data | IR News | Inside Retail:

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E-commerce Sales and History of Online Shopping [Infographic] - Deals Direct Blog

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A nice  brief  infographic on the evolution of eCommerce sales in Australia, brought to you by the team at Dealsdirect

E-commerce Sales and History of Online Shopping [Infographic] - Deals Direct Blog:

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Online shopping - we're (almost) all doing it | IR News | Inside Retail

Old news for all of us entrenched in the Online Retailing Space, however nice to see the data backed by researched numbers from Visa.



Click on the link below to read the full article:

Online shopping - we're (almost) all doing it | IR News | Inside Retail:

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To pin or not to pin? Insights into Pinterest for business | Digital Business dot Gov | DBCDE

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I have got to say that Melbourne based Justine Bloom has got great strategic ideas behind Pinterest and how to use it for business. 

Click on the link below to review the follow up article written by DigitalBusiness.gov.au about Justine's work.

To pin or not to pin? Insights into Pinterest for business | Digital Business dot Gov | DBCDE

or visit Justine's Blog: http://justinebloome.com/

Stayin’ alive on deadline | Flying Solo

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It's really rewarding to see someone taking up an opinion you put forward and actually getting a result. I recently posted a suggestion on how to manage multiple urgent deadlines, this was picked up and utilised by Jodie McLeod from flyingsolo.com.au 

Click on the link below to read more:

Stayin’ alive on deadline | Flying Solo:



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IdeaWorks wins DealsDirect account | B&T

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It's interesting to see DealsDirect mentioned in B and T, a source of news and info to the advertising, marketing, media and PR industries.

Just a few years ago, DealsDirect was shunned by many as a pariah of retail, and now it's welcomed as "one of the true pioneers and leaders in online retail in Australia."


IdeaWorks wins DealsDirect | B&T:

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The Startup’s Guide to Facebook Fan Pages

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 A great article with hints and tips to optimise your Facebook Fan Pages.

The Startup’s Guide to Facebook Fan Pages:


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