Craig Reardon from the e Eteam writes on Smartcompany.com.au in response to the Sensis eBusiness repot recently published
- Only 54% of small business (1-20 staff) have a website at all
- 28% of small business do not intend to have a website
- Around 10% of Oz retailers sell online
- 96% have broadband connection
Download the Sensis report
here:
Craig Cites technophobia as one of the main reasons business has not adopted the web. It's an interesting take on the topic and in my opinion partly true.
I guess the core thing about the web, no matter what business you are in really leads to the question of search. You may be a barber or an auto mechanic who feels that there is no place for your business on the web. WRONG. With increased usage of the internet for quick lookup of information, and the web going mobile as more Smartphones go into use, search is becoming more important for users in our ever hectic lives. So if the barber or motor mechanic does not have at least a well indexed page with contact details, what they do etc, they are out of the loop for a customer seeking their service, yet as with anything there will always be sceptics.
Read Craig's article here:
Revealed: Why our SMEs are laggards in adopting eCommerce - Business news, business advice and information for Australian SMEs | SmartCompany
