E-commerce Sales and History of Online Shopping [Infographic] - Deals Direct Blog

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A nice  brief  infographic on the evolution of eCommerce sales in Australia, brought to you by the team at Dealsdirect

E-commerce Sales and History of Online Shopping [Infographic] - Deals Direct Blog:

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Online shopping - we're (almost) all doing it | IR News | Inside Retail

Old news for all of us entrenched in the Online Retailing Space, however nice to see the data backed by researched numbers from Visa.



Click on the link below to read the full article:

Online shopping - we're (almost) all doing it | IR News | Inside Retail:

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To pin or not to pin? Insights into Pinterest for business | Digital Business dot Gov | DBCDE

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I have got to say that Melbourne based Justine Bloom has got great strategic ideas behind Pinterest and how to use it for business. 

Click on the link below to review the follow up article written by DigitalBusiness.gov.au about Justine's work.

To pin or not to pin? Insights into Pinterest for business | Digital Business dot Gov | DBCDE

or visit Justine's Blog: http://justinebloome.com/

Stayin’ alive on deadline | Flying Solo

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It's really rewarding to see someone taking up an opinion you put forward and actually getting a result. I recently posted a suggestion on how to manage multiple urgent deadlines, this was picked up and utilised by Jodie McLeod from flyingsolo.com.au 

Click on the link below to read more:

Stayin’ alive on deadline | Flying Solo:



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IdeaWorks wins DealsDirect account | B&T

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It's interesting to see DealsDirect mentioned in B and T, a source of news and info to the advertising, marketing, media and PR industries.

Just a few years ago, DealsDirect was shunned by many as a pariah of retail, and now it's welcomed as "one of the true pioneers and leaders in online retail in Australia."


IdeaWorks wins DealsDirect | B&T:

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The Startup’s Guide to Facebook Fan Pages

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 A great article with hints and tips to optimise your Facebook Fan Pages.

The Startup’s Guide to Facebook Fan Pages:


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Scott Kilmartin - Haul and Saasu Insights

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Haul goes from garage to global with Saasu

haul is an award winning design brand upcycling old advertising billboards into iPad cases and laptop bags. They originally started life in a garage, turning used number plates into journals and photo albums and selling them from a card table at Salamanca Market in Hobart, Tasmania.

Recently we spoke with owner and creative director, Scott Kilmartin, about the role that Saasu has played as they have grown from the card table to a global marketplace. Read more

Bing Lee of the Giving Kind

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Bing Lee of the Giving Kind

A quick post to thank Peter Krideras Head of eCommerce at Bing Lee, one of Australia's more exciting consumer electronics retailers,  for sending us a camera to use for filming videos and taking snapshots at our group consults at guerillatactics.com.au  and when we are out and about prowling for stories and pics for internetretailing.com.au.

Thanks Peter, works a treat, far better definition than the iPhone and the video is great.

and check out what it can do, pretty neat.

Brand Differentiation and Online Retailing - Brainmates

Brand Differentiation and Online Retailing
Posted on 28 August 2012 at 3:18 by Elissa Bramley

Christopher Columbus may have been wrong after all as the Internet removes geographical boundaries essentially rendering the globe flat and expansive. This has generated a boundless realm of possibility and wealth and Internet Retailing is at the forefront of this push.

Mark Freidin is an online retail pioneer. As Chief Operating Officer of the Catch of The Day group of companies incorporating catchoftheday.com.au, Groceryrun.com.au and its sister site Scoopon.com.au. Prior to that he was the General Manager of a national luggage and handbags multi-channel retailer. He led the charge online, establishing the age of the ‘non-brand as a brand’. He also co-founded www.internetretailing.com.au, Australia’s first news and information resource for the Online Retailing Industry. He now works as a specialist online retailing consultant. Mark shares some key insights around creating a profitable retail product online in a tricky, global marketplace.

Click below to read more:

brainmates – product management people » Blog Archive » Brand Differentiation and Online Retailing

Google Case Study on Call Tracking

Google Case Study on Call Tracking

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Google have created a Call Tracking Case Study with Beaurepaires, one of Australia and New Zealand's leading tyre retailers. Jet Interactive partnered up with Google to provide call tracking technology.The case study was to shed some light on the thousands of customers who were calling ahead to request or confirm information before actually dropping in to a Beaurepaires store. They needed to discover where these calls where coming from in order to hold digital marketing channels accountable.Daniel Lloyd, the Online Marketing Manager at Beaurepaires concluded the case study saying "By implementing the call-tracking trail we were able to specifically pinpoint the digital channel that our customers had taken to contact our stores"To find out more: Download the Google Call Tracking Case Study

Google Case Study on Call Tracking