IS multi channel worth the money

Very relevant to the Australian landscape, many traditional retailers are asking "Is multi channel worth the money?" I am certain many would say it isn't based on early experiences with etailers in Australia.

There is a fantastic article written by Joanna Perry in Retail Week from the UK this week following the UK  InternetRetailing 2009 conference, where she writes a compelling article about multi channel retailing and whether it's worth it.

The bottom line as usual is a lot of passion and hard work to make it profitable.

Read the article here

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