Power Retail – Australia's News and Information Resource for the Online and Multichannel Retail Community » Archive » Case Profile: Appliances Online
While some products lend themselves particularly well to selling online, others such as refrigerators, washing machines and hot water systems are the last you think would be readily available to buy in a matter of clicks. Yet, Appliances Online manages to successfully retail appliances and white goods (with an average sale value of $900) to over 60,000 customers nationwide and keep its customers coming back for more!
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