Shoes of Pray raises $3 million | Michael Arrington

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Fearless’ Fox finds funds: Shoes of Prey now well heeled
June 6, 2012 - 4:00PM All shapes and sizes ... Jodie Fox of Shoes Of Prey with some of the footwear on offer. The company is not joining big retailers calling for GST to be added to online purchases from overseas.
An Australian husband-and-wife web start-up that allows customers to design their own shoes has raised $3 million from heavyweight investors in Australia and the US.Shoes of Prey, based in Sydney, received the large financial backing from US venture capitalist Bill Tai, Silicon Valley blogger/investor Michael Arrington's CrunchFund and Mike Cannon-Brookes, co-founder of the Australian-based global enterprise software powerhouse Atlassian.

Shoes of Pray raises $3 million | Michael Arrington

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If the shoe fits: the precarious world of the online custom cobbler | Anthill Magazine

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It’s not every day that a blokey developer quits his day job to sell custom-designed shoes online. In fact, such a move might seem like entrepreneurial madness, especially when you consider the sea of demanding Carrie Bradshaws such a business is likely to attract. Matthew da Silva talks to Mike Knapp, co-founder of Shoes of Prey, to see what made him quit Google and dip his toe into the foot business.

If the shoe fits: the precarious world of the online custom cobbler [WEBSITE OF THE WEEK] | Anthill Magazine

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