Drift to online US stores won't last - survey > Inside Retailing > Articles page
Australians apparent love affair with buying goods from overseas websites won't last according to a new study. Analysis of American Express' Australian Cardmember spending online shows that the strong Australian dollar is driving people to shop with US online retailers, but that it does not appear to be creating a long term habit.In the past year American Express Cardmember spending on American websites has increased and decreased in line with the strength of the dollar suggesting that Australian retailers should not be concerned about shoppers being driven offshore long term.
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