Study Outlines Why Local Retailers Need an Online Presence | ineedhits
If you run a local retail business like a toy store, book store or even a shoe store, then a new study indicates that you need to start getting online.The study by market research firm The Leading Edge shows that almost one third of the 1500 online shoppers surveyed said the main reason they shopped from overseas websites was to buy goods not available locally. While 19% said they shopped offshore because it was cheaper and a similar number said they shopped internationally for a greater choice of products.Paypal commissioned the research to determine the biggest areas of growth and opportunity for retailers.
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