Brand Differentiation and Online Retailing - Brainmates

Brand Differentiation and Online Retailing
Posted on 28 August 2012 at 3:18 by Elissa Bramley

Christopher Columbus may have been wrong after all as the Internet removes geographical boundaries essentially rendering the globe flat and expansive. This has generated a boundless realm of possibility and wealth and Internet Retailing is at the forefront of this push.

Mark Freidin is an online retail pioneer. As Chief Operating Officer of the Catch of The Day group of companies incorporating catchoftheday.com.au, Groceryrun.com.au and its sister site Scoopon.com.au. Prior to that he was the General Manager of a national luggage and handbags multi-channel retailer. He led the charge online, establishing the age of the ‘non-brand as a brand’. He also co-founded www.internetretailing.com.au, Australia’s first news and information resource for the Online Retailing Industry. He now works as a specialist online retailing consultant. Mark shares some key insights around creating a profitable retail product online in a tricky, global marketplace.

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Google Case Study on Call Tracking

Google Case Study on Call Tracking

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Google have created a Call Tracking Case Study with Beaurepaires, one of Australia and New Zealand's leading tyre retailers. Jet Interactive partnered up with Google to provide call tracking technology.The case study was to shed some light on the thousands of customers who were calling ahead to request or confirm information before actually dropping in to a Beaurepaires store. They needed to discover where these calls where coming from in order to hold digital marketing channels accountable.Daniel Lloyd, the Online Marketing Manager at Beaurepaires concluded the case study saying "By implementing the call-tracking trail we were able to specifically pinpoint the digital channel that our customers had taken to contact our stores"To find out more: Download the Google Call Tracking Case Study

Google Case Study on Call Tracking

Australian Ecommerce Statistics | NerdGraph Infographics

From Nerdgraph, an interesting summary of eCommerce statistics in Australia (with REFERENCES)

For more statisitcs follow this link to internetretailing.com.au/statistics-online-shopping-in-australia.html 
Australian Ecommerce Statistics | NerdGraph Infographics

Bufferapp... Awesome aggregation tool...

I received this email on signing up to bufferapp.com, an aggregation tool that lets you send a message to Linked In, Twitter and Facebook simultanneously. (read the access rights you assign for each service though, some demand anytime access to your page but you can control this)

I just love the openness and customer service nature of this message, we can all learn from this, makes me like the product even more and I haven't even started to use it properly.

Hi,

I’m guessing it's not every day that you sign up for a new service. That's why I want to make sure everything is in place for you to feel welcome and at home. On the slightest whim, please drop us a line hello@bufferapp.com or Tweet us @bufferapp.

I hope you have already got the gist of using Buffer. If there is just one single tip for getting the most out of it, I'd say try the browser extension. I think you'll love it. It’s a terrific way to amaze your friends and followers with awesome content you find on the web. Whenever you find something you want to share, click the Buffer icon in your browser. That’s it.

One last thing I want to say is that the whole team are always around, almost 24/7, to reply to your emails. In fact, you can just hit reply to this email or any others you receive from us. Whether you need help, have ideas or just want to say "hello", we'll get back to you within a few hours.

- Joel and the Buffer Team

P.S. In case you also want to connect with me personally, just Tweet me anytime @joelgascoigne

For more info on eCommerce and Online Retailing in Australia, visit internetretailing.com.au

SEO - How to Move Your Website, SEO Checklist

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After a query from a client about the issues they had after rebuidling this site, I found this neat summary of actions that need to be taken when planning a site revamp or server move.

Moving or Redesigning Your Site

Moving or Redesigning You Site
SEO & Linking Considerations

Your web site is going to move to a new server, or be involved in a site redesign at some point. Often this transition is simultaneous. The prospect of expanding your web presence can be exciting, and help boost your bottom line if done correctly. If done incorrectly, you can wipe out a huge portion of your past work and customer base, as well as destroying your rankings in the search engines. A failure to plan your move is a sure-fire plan for failure!

Moving or Redesigning Your SiteMoving or Redesigning You SiteSEO & Linking ConsiderationsYour web site is going to move to a new server, or be involved in a site redesign at some point. Often this transition is simultaneous. The prospect of expanding your web presence can be exciting, and help boost your bottom line if done correctly. If done incorrectly, you can wipe out a huge portion of your past work and customer base, as well as destroying your rankings in the search engines. A failure to plan your move is a sure-fire plan for failure!

SEO - How to Move Your Website, SEO Checklist

http://www.netrafic.com/blog/moving-or-redesigning-you-site/

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