PESA Professional eBay and eCommerce Sellers Association InternetConference - Gold Coast June 2012
Some notes and statistics over the last few months on eCommerce and Online Retailing in Australia
How time flies. I recently noticed that its over three months since my last update, so here one is. Once again my thoughts, learnings and experiences over the last few months.
I have formed an opinion that the Online Retailing landscape continues to evolve rapidly (duh who doesn’t) and changers every three months. Factors that appear to affect this are:
A natural increase in online shoppers
The rapid evolution of cloud solutions and drop in costs and barriers to entry in entering the online space are dropping (Shopify, Big Commerce, Volusion, Neto, Epages come to mind amongst others).
More sellers are creating online offerings therefore more competition than ever from local and international online retailers. International competition continues to increase as more retailers abroad vie for Australian dollars from local consumers. The uncertain economic landscape in
(and the world for that matter), and more
so called experts and "eCommerce consultants" and full service
agencies are popping up like wild mushrooms. There is a 12%
increase in online spending according to Forrester (not sure if this is
Australian or International). Australia