Wednesday, 31 March 2010

Coal fuels much of the cloud, Greenpeace says | Green Tech - CNET News


Something to think about when choosing a host for your site. How green are they. Every time you load a web page or send an email, you are generating more greenhouse gas..

Read on
Coal fuels much of the cloud, Greenpeace says | Green Tech - CNET News
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Sunday, 28 March 2010

Friday, 26 March 2010

Facebook: Facts, Figures & Statistics For 2010 | Digital Buzz Blog

Facebook: Facts, Figures & Statistics For 2010 | Digital Buzz Blog
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My experiences of using the Google Analytics Intelligence feature to review SEO and Pay Per Click > Smart Insights Digital Marketing



Google Analytics Intelligence is a useful new feature introduced in the October 2009 Google Analytics update which looked helpful to combat the “information overload” from web analytics through alerts intended to “provide automatic alerts of significant changes in the data patterns of your site metrics and dimensions over daily, weekly and monthly periods”.While many blogs commented on the launch, I haven’t seen much since on how to use it in practice, so I wanted to write this tutorial to show it can be used in practice. I would like to know what others think / how they have used it
My experiences of using the Google Analytics Intelligence feature to review SEO and Pay Per Click > Smart Insights Digital Marketing
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Where Search and Social Media Collide: Real-Time Search and Twitter - Search Marketing News Blog - Search Engine Watch (SEW)


The Search world is all atwitter with talk of social media. Google has thrown its hat in the ring with Buzz. Multiple search engines are incorporating tweets and Facebook status updates into search results. Things are moving pretty fast, becoming real-time.

So where and when do search and social media collide? These days, it seems to be everywhere... and right now. One's first inclination might be to get the heck out of the way and see how it all shakes out. But can you really afford to? You'll miss all the fun, not to mention some of the opportunity.

Where Search and Social Media Collide: Real-Time Search and Twitter - Search Marketing News Blog - Search Engine Watch (SEW)
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Wednesday, 24 March 2010

Monday, 22 March 2010

Wirefoot India's Internet Retail Vision 2010 Commenced Successfully


Wirefoot India Technology (pvt) limited drew a lot of applauds for organizing The IRV 2010 on the 28th of January at hotel The Grand in New Delhi. The event was focused at exploring the current Internet Retail scenario in India, its potential and the way ahead to exploit this potential in a manner positive to the country's retail industry.
Wirefoot India's Internet Retail Vision 2010 Commenced Successfully
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Digital marketing strategy and planning Word template > Smart Insights Digital Marketing


I would like to credit Dave Chaffey in the UK from Marketing Insights as it was his work that inspired me to jump into online marketing and Internet Retailing.

Dave offers a FREE internet marketing plan (click at the bottom of this post for more information) I used this SOSTAC plan from day one in working on my first ecommerce implementations. Funny that many of the things that Dave recommended were frowned upon by people I worked with, yet he has been correct in most of his assumptions as time has come to show.

Digital marketing strategy and planning Word template > Smart Insights Digital Marketing
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Friday, 19 March 2010

DealsDirect taken down by malware in ads - Business news, business advice and information for Australian SMEs | SmartCompany

DealsDirect taken down by malware in ads - Business news, business advice and information for Australian SMEs | SmartCompany
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Online retailer's 'reseller only' claims rejected - Sales & Marketing - Your Business - News - CRN Australia


Online Retailers have earned a reputation as fobbers of warranty responsibility. Even DealsDirect recently had the wrath of the ACCC on its back. Mwave is the latest victim to fall foul of the ACCC in that MWave published a warranty policy that jlited the ACCC,  probably after receiving complaints form consumers, see extract below:

  • Mwave Australia makes no representation or express warranty with respect to the product except those stated in this document. Mwave disclaims all other warranties express or implied as to any product, including and without limitation, the implied warranties of merchantability, and fitness for a particular purpose, and any implied warranties arising from statute, trade usage, course of dealing, or cause of performance. 
  • No warranty representations - any products, consumables and software - that have been opened are not entitled to a refund, return or exchange.
  • The customer is responsible for return shipping.
The Act grants consumers the ability to request a refund rather than replacement for a defective item, and the right to seek remedy from a retailer, without having to deal directly with the manufacturer.

"Consumers have the same rights online as if they were to walk into a store," ACCC chairman Graeme Samuel said.

The directors admit to being embarrased by this and have worked with the ACC to correct this

Read the full article from crn.com.au, click below:
Online retailer's 'reseller only' claims rejected by the ACCC


The ACCC provides a guide for consumers and business relating to warranties and refunds
Click here for more info
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Wednesday, 17 March 2010

Unbounce | Self Serve Hosted Landing Pages for Marketers with A/B Testing

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For a limited time only sign up to build, publish and test landing pages for free

Unbounce | Self Serve Hosted Landing Pages for Marketers with A/B Testing

Internet Retailing » One in seven marketing emails don’t reach the inbox



Internet Retailing » One in seven marketing emails don’t reach the inbox
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mothercare - GAP only a few stores – don’t be fooled they will take your business on-line!


Watch out for those international retail brands moving into Australia. Once established they will leverage their international website presence utilising existing ecommerce technologies to sell into Australia

...Even major Australian babyware retailers such as TARGET should be watching the UK’s mothercare’s and the US GAP Australian store opening programme progress very carefully. Specialty retailers such as General Pants, Just Jeans, SUPRE, SUSSAN in particular should watch the GAP and Topshop Australian site locations and on-line tactics.Major Department such as David Jones and MYER watching NORDSTROM and Debenhams - the US NORDSTROM Website already links to Australia.
mothercare - GAP only a few stores – don’t be fooled they will take your business on-line!
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Websites



Fantastic Online Retail Article with an Australian flavour

Websites
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Buy, Sell or Donate your unwanted giftcard to charity



Cardlimbo.com.au, a place to buy and sell and swap  unwanted gift cards.
"Cardlimbo.com.au

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How not to use Twitter, by Rentokil | Blog | Econsultancy


Rentokil Uk, has ruffled some feathers by randomly following people on Twitter to boost their brand awareness. Trouble is people don't like being followed by a pest control company. AN interesting read on how to get Twitter wrong!
How not to use Twitter, by Rentokil | Blog | Econsultancy
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Tuesday, 16 March 2010

RN Australia Talks - 16 March 2010 - E-retailing

While e-retailing is setting records overseas, particularly in the UK and the US, Australia is lagging far behind. Here, online makes up only three per cent of retail sales. So what are the barriers? Is e-retailing set to take off? Mark Freidin, founder of InternetRetailing.com.au and ecommerce consultant had the opportunity  to partake on ABC's Australia Talks about the state of online retail in Australia
RN Australia Talks - 16 March 2010 - E-retailing
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Wednesday, 3 March 2010

Tuesday, 2 March 2010

On-line Retail Consultants on the march – watch your wallets!


On-line retailer meetings are being held to tell such a simple retail on-line story – make sure that you watch your wallets, don't overspend and don’t waste your time on retail Website 'features' that do not earn proven revenue.

On-line Retail Consultants on the march – watch your wallets!
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