Brand Differentiation and Online Retailingbrainmates – product management people » Blog Archive » Brand Differentiation and Online Retailing
Posted on 28 August 2012 at 3:18 by Elissa Bramley
Christopher Columbus may have been wrong after all as the Internet removes geographical boundaries essentially rendering the globe flat and expansive. This has generated a boundless realm of possibility and wealth and Internet Retailing is at the forefront of this push.
Mark Freidin is an online retail pioneer. As Chief Operating Officer of the Catch of The Day group of companies incorporating catchoftheday.com.au, Groceryrun.com.au and its sister site Scoopon.com.au. Prior to that he was the General Manager of a national luggage and handbags multi-channel retailer. He led the charge online, establishing the age of the ‘non-brand as a brand’. He also co-founded www.internetretailing.com.au, Australia’s first news and information resource for the Online Retailing Industry. He now works as a specialist online retailing consultant. Mark shares some key insights around creating a profitable retail product online in a tricky, global marketplace.
Click below to read more:
Tuesday, 28 August 2012
Wednesday, 22 August 2012
Google Case Study on Call TrackingGoogle Case Study on Call Tracking
Google have created a Call Tracking Case Study with Beaurepaires, one of Australia and New Zealand's leading tyre retailers. Jet Interactive partnered up with Google to provide call tracking technology.The case study was to shed some light on the thousands of customers who were calling ahead to request or confirm information before actually dropping in to a Beaurepaires store. They needed to discover where these calls where coming from in order to hold digital marketing channels accountable.Daniel Lloyd, the Online Marketing Manager at Beaurepaires concluded the case study saying "By implementing the call-tracking trail we were able to specifically pinpoint the digital channel that our customers had taken to contact our stores"To find out more: Download the Google Call Tracking Case Study
Wednesday, 15 August 2012
For more statisitcs follow this link to internetretailing.com.au/statistics-online-shopping-in-australia.html
From Nerdgraph, an interesting summary of eCommerce statistics in Australia (with REFERENCES)
Australian Ecommerce Statistics | NerdGraph Infographics
Bufferapp... Awesome aggregation tool...
I received this email on signing up to bufferapp.com, an aggregation tool that lets you send a message to Linked In, Twitter and Facebook simultanneously. (read the access rights you assign for each service though, some demand anytime access to your page but you can control this)
I just love the openness and customer service nature of this message, we can all learn from this, makes me like the product even more and I haven't even started to use it properly.
- Joel and the Buffer Team
For more info on eCommerce and Online Retailing in Australia, visit internetretailing.com.au
Wednesday, 1 August 2012
SEO - How to Move Your Website, SEO Checklist
After a query from a client about the issues they had after rebuidling this site, I found this neat summary of actions that need to be taken when planning a site revamp or server move.
Moving or Redesigning Your Site
Moving or Redesigning You Site
SEO & Linking Considerations
Your web site is going to move to a new server, or be involved in a site redesign at some point. Often this transition is simultaneous. The prospect of expanding your web presence can be exciting, and help boost your bottom line if done correctly. If done incorrectly, you can wipe out a huge portion of your past work and customer base, as well as destroying your rankings in the search engines. A failure to plan your move is a sure-fire plan for failure!
Moving or Redesigning Your SiteMoving or Redesigning You SiteSEO & Linking ConsiderationsYour web site is going to move to a new server, or be involved in a site redesign at some point. Often this transition is simultaneous. The prospect of expanding your web presence can be exciting, and help boost your bottom line if done correctly. If done incorrectly, you can wipe out a huge portion of your past work and customer base, as well as destroying your rankings in the search engines. A failure to plan your move is a sure-fire plan for failure!