Tuesday, 25 October 2011

With the online retail industry growing ever so quickly in Australia, it is important to understand how Australians are shopping online.
Partnering with Global Reviews, Outrider recently conducted a behavioural study around this topic. The infographic compares the findings to similar research that was done in 2009.

Australia’s online purchase behaviours are changing

Comparing to the results from 2009, some key findings on the evolution of online shopping behaviour include:
  • Australians are relying more on search as a starting point to buying a product online
  • Aussies use fewer search terms to find products
  • Brand and shop related terms have increased in popularity, whereas generic product terms are less popular
  • Online shoppers are now twice as likely to compare products online
  • Facebook is the only social media platform with serious online purchase influence

How are Australians Shopping Online – Outrider Infographic

Visit internetretailing.com.au for more news, articles etc

Wednesday, 12 October 2011

Crust Pizza - Costa Anastasiadis

Crust's founder and managing director Costa Anastasiadis expects Crust to open another 50 or 60 stores, but says international expansion is the next big thing and a deal in the US has just been signed.Crust has raised the bar in quality pizza, Anastasiadis says, and despite the dual challenges of high food and labour costs, he expects its online portal to double in revenue over the next few years.
Costa Anastasiadis

eBay partners with apparel brands to launch dedicated Fashion Gallery

eBay Australia has taken another step towards establishing itself as a dedicated retail destination alongside its traditional auction offerings by opening a new Fashion Gallery that showcases products from a number of well-known apparel brands.The move is yet another blow to the bricks-and-mortar fashion industry, which has suffered extensively over the past year with a number of companies falling into administration or receivership as shoppers look offshore for cheap deals.The eBay Fashion Gallery comes after separate eBay locations overseas have set up their own divisions where users can search through apparel products. But local spokesperson Jenny Thomas says eBay Australia isn't promoting the Gallery as a discount bin.
eBay partners with apparel brands to launch dedicated Fashion Gallery
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