PESA Professional eBay and eCommerce Sellers Association InternetConference - Gold Coast June 2012
and...
Some notes and statistics over the last few months on eCommerce and Online Retailing in Australia
How
time flies. I recently noticed that its over three months since my last
update, so here one is. Once again my thoughts, learnings and experiences over
the last few months.
I
have formed an opinion that the Online Retailing landscape continues to evolve
rapidly (duh who doesn’t) and changers every three months. Factors that appear to affect this are:
A natural increase in online shoppers
The
rapid evolution of cloud solutions and drop in costs and barriers to entry in
entering the online space are dropping (Shopify, Big Commerce, Volusion, Neto,
Epages come to mind amongst others).
More
sellers are creating online offerings therefore more competition than ever from
local and international online retailers. International
competition continues to increase as more retailers abroad vie for Australian
dollars from local consumers. The
uncertain economic landscape in Australia
(and the world for that matter), and more
so called experts and "eCommerce consultants" and full service
agencies are popping up like wild mushrooms. There is a 12%
increase in online spending according to Forrester (not sure if this is
Australian or International).
more.....