It looks like the Toys R Us Site is now online

After what appears to be a brief launch hiccup on Thursday (don't we all have these when launching a site for the first time), the new Toys R Us ecommerce site was up and working  tonight and I had the opportunity to test some of its features. Visit our article here for more commentary on the site.

Best of luck to the team at Toys R US and Citrus, I'm always excited when a national brand dips their toes into the online retailing space.