Protecting your cyber-turf from overseas retailers - Marketing Magazine

Protecting your cyber-turf from overseas retailers - Marketing Magazine

40% of online dollars are spent offshore ($0% of approx $23 Billion ). SO Simon McEvoy asks what are Australian Retailers doing about this.


Simon suggest these are the basic things needed to fight off international etailers

1. Range
2. Secure payment options
3. User experience
4. Customer service
5. Leverage brand loyalty

I would add to this the greater trust in buying in Australia. Refunds and returns are easier and more affordable to hadle.

Read Simon's article here

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85% of internet users shopping online this Christmas: Getprice Shopping - International Business Times -

85% of internet users shopping online this Christmas: Getprice Shopping - International Business Times -

The latest GetPrice.com.au survey confirms the use of the web to research and be informed about product pricing, warranty, piece of mind and convenience.

Click here to read the press release

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Online-Retail-whitepaper from Paypal UK and InternetRetailing.net

Online-retail-whitepaper

An exciting document produced in collaboration with Internet Retailing in the UK and Paypal. Online Shopping in the UK is well advanced, and some of the conceptual ideas that are already taking shape in the Uk are very clever and in some instances astounding. This Whitepaper is a worthwhile and enjoyable read.

It covers:

What does the next generation of online shoppers look like?
How has shopping behaviour evolved?
Is online shopping a pleasure or a chore?
How do urban and rural online shoppers differ?
How do they want to shop online in the future?

Australia has some way to go compared to this, yet we can learn a lot from the UK experience

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Photo Gift Card - Bunnings Warehouse

Photo Gift Card - Bunnings Warehouse
TO boost sales of Bunnings Gift Cards, Bunnings has a novel feature on their website where users can upload a personal picture for a surcharge of $4. This is a fantastic way to utilise the website as a tool to add value to their customers.

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Online retailer Topbuy warned over spam - Digital Media

Topbuy.com.au has had their knuckles rapped by the ACCC  for "breaches to systemic issues surrounding a family and friends referral campaign. Read more at DigitalMedia.com.au

Online retailer Topbuy warned over spam - Digital Media

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