Protecting your cyber-turf from overseas retailers - Marketing Magazine

Protecting your cyber-turf from overseas retailers - Marketing Magazine

40% of online dollars are spent offshore ($0% of approx $23 Billion ). SO Simon McEvoy asks what are Australian Retailers doing about this.


Simon suggest these are the basic things needed to fight off international etailers

1. Range
2. Secure payment options
3. User experience
4. Customer service
5. Leverage brand loyalty

I would add to this the greater trust in buying in Australia. Refunds and returns are easier and more affordable to hadle.

Read Simon's article here

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