An exciting document produced in collaboration with Internet Retailing in the UK and Paypal. Online Shopping in the UK is well advanced, and some of the conceptual ideas that are already taking shape in the Uk are very clever and in some instances astounding. This Whitepaper is a worthwhile and enjoyable read.
What does the next generation of online shoppers look like?
How has shopping behaviour evolved?
Is online shopping a pleasure or a chore?
How do urban and rural online shoppers differ?
How do they want to shop online in the future?
Australia has some way to go compared to this, yet we can learn a lot from the UK experience
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