If the shoe fits: the precarious world of the online custom cobbler | Anthill Magazine

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It’s not every day that a blokey developer quits his day job to sell custom-designed shoes online. In fact, such a move might seem like entrepreneurial madness, especially when you consider the sea of demanding Carrie Bradshaws such a business is likely to attract. Matthew da Silva talks to Mike Knapp, co-founder of Shoes of Prey, to see what made him quit Google and dip his toe into the foot business.

If the shoe fits: the precarious world of the online custom cobbler [WEBSITE OF THE WEEK] | Anthill Magazine

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Big W Launches Online Discount Department Store | Online Shopping Australia

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Australia's biggest offline discount department store, now has over 4,000 products available to buy online. The Big W online store launched this week, and they're offering the same low prices that you get in-store, on electronics, baby products, home & garden, fashion, toys, entertainment, and more.
Big W Launches Online Discount Department Store | Online Shopping Australia

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AUSSIE ONLINE ADS WORST IN WORLD

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online,advertsOnline ads in Australia are the worst in the world at keeping consumers’ engagement, measured in dwell time and dwell rate, according to new research from
AUSSIE ONLINE ADS WORST IN WORLD

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Big W online shop opens

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Woolworths Ltd's discount department store Big W has launched its online store, allowing web-based shoppers to access to more than 4000 items from the outlet's range including 600 items that are not available in store.

Big W online shop opens

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BigW To Sell Discounted Apple & Sony Products Online - Smarthouse

BIG W is set to compete head on with Harvey Norman, JB Hi Fi and a host of online consumer electronic sites via a new online web site bigw.com.au that is set to sell discounted Sony TV's Apple iPods and over 600 other brands including Sanyo digital camera's and a range of IT products.

BigW To Sell Discounted Apple & Sony Products Online - Smarthouse

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Online to offline - Business news, business advice and information for Australian SMEs | SmartCompany

While these online retailing gurus including Naomi Simson of RedBalloon, Andrew Cooper of DStore and Tony Nash of Booktopia remain staunch-defenders of everything digital, they have began developing hybrid online-offline strategy to take their brands into new markets.

Online to offline - Business news, business advice and information for Australian SMEs | SmartCompany

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Web20 Fishkin Search Landscape

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A brilliant slide show by Rand Fishkin from SEOMOZ. There is an excellent Pie chart which reaffirms our noise about the importance of a web presence for all retailers. From data supplied by Comscore, 89% of consumers shop for information online, yet 7% of retail sales are performed online (see slide 19 of the presentation).

So, what is this telling us! Well it's a wake up call to Australian retailers... your potentail customers are doing their research online. They may not be buying online but if you are not there with an offering, you are not going to be visited by those customers doing their research online.

Internet Retailing is not only about seling online, this is where everyone seems to get it wrong, Internet Retailing is about engaging with customers so they can make an active decision to buy your product, be that by walsking into your sotre, or by buying it online.

Click on the link below!

Web20 Fishkin Search Landscape

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