Posse, Raises $1.2 Million and Performs a Pivot: Finance
Posse raises $1.2 million and performs a pivot
By Oliver Milman
Wednesday, 06 June 2012 Sydney start-up Posse has completely overhauled its offering, relaunching as a retail-focused app, after raising a further $1.2 million from a host of US and Australian investors. The business, which launched in 2010, was previously based around the music industry, giving bands a platform to reward dedicated fans who promoted their shows via social media. This model has been completely changed, however, and a new iteration of Posse will be officially unveiled next week.
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