Saturday, 6 February 2010

The Recommendation Engine Report from Peerius

An interesting link to a white paper on recommendation engines from amongst others, former Chief Scientist at Amazon .com

The article shows how recommendation engines:
  • draw customers' attention to products they're most likely to buy
  • build more profitable product ranges
  • maximise the value of search traffic by reducing bounce rates
  • provide valuable cross-sell opportunities to increase average order size
  • personalise the customer experience with highly targeted recommendations
  • offer just the right amount of choice to increase sales.
Click on the link below:
The Recommendation Engine Report from Peerius
Blogged with the Flock Browser

1 comment:

  1. I think that this system should be used world wide instead of just Australia because it has got a lot of advantages associated with it, nice post and good information to be shared with others.