Showing posts with label Amazon. Show all posts
Showing posts with label Amazon. Show all posts

Saturday, 8 January 2011

Online shoppers forced go pirate



Online shoppers forced go pirate
Michelle Griffin January 8, 2011 The Age

'Publishers who think they are protecting their markets are mistaken.'

IT’S NOT just price point that is driving Australians in droves to the internet sales. It’s information. We know what we want, and we don’t know why we have to wait until a local distributor decides to stock it. This is especially true of our cultural purchases: music, television programs, films and books.
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Saturday, 6 February 2010

The Recommendation Engine Report from Peerius


An interesting link to a white paper on recommendation engines from amongst others, former Chief Scientist at Amazon .com

The article shows how recommendation engines:
  • draw customers' attention to products they're most likely to buy
  • build more profitable product ranges
  • maximise the value of search traffic by reducing bounce rates
  • provide valuable cross-sell opportunities to increase average order size
  • personalise the customer experience with highly targeted recommendations
  • offer just the right amount of choice to increase sales.
Click on the link below:
The Recommendation Engine Report from Peerius
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