An interesting link to a white paper on recommendation engines from amongst others, former Chief Scientist at Amazon .com
The article shows how recommendation engines:
- draw customers' attention to products they're most likely to buy
- build more profitable product ranges
- maximise the value of search traffic by reducing bounce rates
- provide valuable cross-sell opportunities to increase average order size
- personalise the customer experience with highly targeted recommendations
- offer just the right amount of choice to increase sales.
The Recommendation Engine Report from Peerius
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