I would like to credit Dave Chaffey in the UK from Marketing Insights as it was his work that inspired me to jump into online marketing and Internet Retailing.
Dave offers a FREE internet marketing plan (click at the bottom of this post for more information) I used this SOSTAC plan from day one in working on my first ecommerce implementations. Funny that many of the things that Dave recommended were frowned upon by people I worked with, yet he has been correct in most of his assumptions as time has come to show.
Digital marketing strategy and planning Word template > Smart Insights Digital Marketing
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