Forrester: Online retailers lagging with social media marketing - twitter, Online Retailing in Australia 2010: Marketing, Merchandising and Customer Service, iPhone, Forrester, Facebook - ARN

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Social marketing can yield lucrative business conversions, but online retailers are still in the early days of adoption, according to a Forrester report.The Online Retailing in Australia 2010: Marketing, Merchandising and Customer Service report claims that “on the whole, Australian online retailers are focused on the start and middle of the purchase journey. In other words they have emphasised acquisition and conversion over retention, favouring performance-based marketing in general and search marketing in particular. This is a natural starting point for any online retailer, as all must acquire customers before they can retain them.”

Forrester: Online retailers lagging with social media marketing - twitter, Online Retailing in Australia 2010: Marketing, Merchandising and Customer Service, iPhone, Forrester, Facebook - ARN

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What the Heck is Twitter?

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Twitter is a fantastic tool to communicate personal and business messages to your audience. We haven't given much attention to social media on this blog as we pursue interesting topics for online retailers.

 Moving forward I hope to add this topic into the mix as I believe if utilised correctly, it can be a brilliant extension of a company's communication. Many people in business have heard of Twitter but still don't know what it is. This article briefly highlights what Twitter is, as well as a TED video presentation by Twitter's CEO which is well worth watching

What the Heck is Twitter?

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Are big brands engaging with consumers online? - Two Cents: BCM's Blog on advertising, media, technology and everything in-between

Are Big Brands engaging online in Australia?

Well, quite frankly the answer to this question is ‘no’. At least generally speaking, not the top Australian brands, and not through Twitter.

Are big brands engaging with consumers online? - Two Cents: BCM's Blog on advertising, media, technology and everything in-between

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